AI Startup Says It Will Pay People $2,000 a Month to Masturbate—Yes, Really

Joi AI says it will pay people $2,000 a month to masturbate. Yes, you read that right.

The AI companion startup is hiring 10 “masturbation consultants” to test a feature called Daily Guided Masturbation, which uses mood-matched AI voice sessions to guide users through the experience. Participants would document how regular use affects stress, sleep quality, mood, and confidence. The four-week role is open to adults 18 and older in the U.S. and the U.K.

“The role is real, and we’ve had great responses since the posting went live,” Joi AI Head of Brand and Communication Julie Levin told Decrypt.

The listing describes ideal candidates as “articulate, observant, and impossible to blush”—people who can describe sensations “better than a sommelier describes a wine.” The posting also promises flexible scheduling, and “the most interesting ‘What do you do for a living?’ answer at any party.”

Joi AI is an online platform that includes AI-generated avatars, voice interactions, and personalized chat experiences built around companionship and intimacy. Joi AI describes the new consultant role as structured product testing tied directly to its new feature.

“The role involves testing and giving feedback on the mood-matched AI voice-guided sessions, and providing feedback on the overall user experience,” Levin told Decrypt.

The hiring push also comes as studies suggest AI companion use is becoming more common among people already in relationships, often without their partner’s knowledge.

A new report from the Wheatley Institute at Brigham Young University and the Institute for Family Studies found that among dating, engaged, and married young adults who regularly used AI romantic companions, nearly 3 in 10 said their real-life partner did not know about it.

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